Our Genesis: The Brite Spark
It all started in 2012 with a eureka moment – a world where vivacious hair didn't come at Mother Nature's expense. Imagine a hair dye that’s more 'eco-chic' than 'eco-bleak.' Brite splashed onto the scene, bringing a kaleidoscope of cruelty-free colors that turned heads and hearts towards a more responsible way of being bold and beautiful.