Color made from plants

 The ground-breaking new henna infused hair dye that’s designed to give you fuller and stronger locks!

Henna dye uniquely colors and conditions your hair at the same time, leaving it feeling smoother and looking vibrant.

The straight from the tube application creates the easiest at-home coloring experience with no mixing and no mess - just follow our four simple steps!

NATURALLY BRITE HAIR COLOR MADE FROM PLANTS is a new hair coloring experience.

Before you color, do a strand and allergy test 48 hours before full head application to ensure suitability as everyone's hair and skin are different.

To complete a strand test, cut a piece of hair and coat with the dye then wrap in cling wrap and leave for 8 hours. For an allergy test, apply a small amount of product behind your ear and leave for 24 hours. Remove immediately if any irritation occurs and do not use the product.

After you have completed the strand test, please read the below tips for achieving a great coloring experience.

This is a henna product, not a chemical color. The color change may not be as radical. You can do multiple applications to achieve the right result.

Plant pigments degrade in water so we have had to premix them in a base where they will remain stable so you can apply directly from the tube.

1. Shampoo and towel dry your hair, ensuring it is damp and there is no product residue in the hair.

2. Pop on some gloves, cover your clothes and put petroleum jelly around your hairline to avoid any skin being accidentally tinted.

3. Apply the dye directly from the tube to very damp hair using a brush or your hands. Use downward strokes to work evenly from your roots to the ends of your hair, massaging throughout for flawless coverage.

4. Leave for a minimum of 1 hour and up to 8 hours, the average application time is 4 hours.

5. Rinse very well with warm water and use your fingertips to remove the product. We recommend rinsing under a tap over a basin to ensure strong water flow. DO NOT RINSE OFF IN THE SHOWER. After the initial rinse, apply a generous amount of sulfate free shampoo and lather through from roots to ends. Rinse and repeat 2-3 times until your hair feels clean and there is no product residue on your hands. Follow with conditioner if desired. Please protect your hands and eyes during rinsing. Dry and style as usual.

Plant pigments degrade in water so we have had to premix them in a base where they will remain stable so you can apply directly from the tube.

The plant-based pigment coats the cuticle of your hair, so the color of your hair before an application will impact the end result.

This product works best on lightened hair and provides tonal colour on dark hair. On light hair, you may need to add red pigments to ensure end results are not too ash.

The color will fade over the next month depending on your hair. Remember, any variation in your hair color before the application may show through in the end result. 

Your hair should feel super conditioned and shiny.

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Available at Target USA